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BotSailor
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Tool Introduction:Omnichannel AI chatbots for WhatsApp, IG & Messenger. No-code + Shopify.
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Inclusion Date:Nov 07, 2025
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Tool Information
What is BotSailor
BotSailor is a multichannel chatbot marketing platform that helps brands build, deploy, and manage AI-driven conversations on WhatsApp, Facebook Messenger, Instagram DM, and Telegram. Using a no-code chatbot builder, it enables automated flows for lead capture, customer support, and sales. With Shopify and WooCommerce integration, live chat, and broadcasting tools, businesses can centralize engagement, send segmented campaigns, and recover carts from one place. Agencies can also package solutions via a white-label reseller option for scalable client services.
Main Features of BotSailor
- No-code chatbot builder: Design visual conversation flows, quick replies, and automation rules without coding.
- Multichannel automation: Deploy bots across WhatsApp, Messenger, Instagram DM, and Telegram from a single dashboard.
- Ecommerce integrations: Connect Shopify and WooCommerce to sync products, enable order updates, and power cart recovery.
- Live chat handover: Seamlessly switch from bot to human with a shared team inbox and conversation history.
- Broadcasting & campaigns: Send segmented promotions, updates, and drip sequences compliant with platform policies.
- AI/NLP capabilities: Recognize intents and keywords to deliver relevant answers and escalate complex queries.
- Segmentation & tagging: Organize contacts by behavior, channel, or attributes for targeted messaging.
- Analytics & reporting: Track engagement, open rates, conversions, and flow performance to optimize results.
- Templates & quick-start flows: Launch faster with prebuilt use cases for FAQs, lead gen, and ecommerce.
- White label reseller: Rebrand the platform, manage client workspaces, and offer chatbot services at scale.
Who Can Use BotSailor
BotSailor suits ecommerce stores, DTC brands, agencies, and small to medium businesses that need automated, cross-channel customer communication. It helps marketers run WhatsApp marketing, Instagram DM automation, and Messenger bots, while support teams handle live chat and FAQ deflection. Creators, local services, and SaaS products can nurture leads, book appointments, and deliver timely updates across preferred messaging apps.
How to Use BotSailor
- Sign up and create a workspace for your brand or clients.
- Connect channels such as WhatsApp, Facebook Messenger, Instagram, and Telegram.
- Integrate your Shopify or WooCommerce store to sync products and orders.
- Use the no-code builder to design flows for FAQs, lead capture, and checkout support.
- Configure AI/NLP intents and keywords to route users to the right answers.
- Set triggers for events like new subscriber, abandoned cart, or order status change.
- Create audience segments and set up broadcasting or drip campaigns.
- Enable live chat handover for cases requiring a human agent.
- Test flows thoroughly, then publish across selected channels.
- Monitor analytics, iterate on content, and scale with templates or additional channels.
BotSailor Use Cases
Retailers and ecommerce brands automate WhatsApp order updates, cart recovery, and post-purchase support. Agencies deliver branded Instagram DM automation for lead capture, giveaways, and influencer campaigns. Customer service teams deploy Messenger bots for 24/7 FAQs with live chat escalation. Event organizers and communities use Telegram broadcasts for reminders and content drops. Local services enable appointment booking, confirmations, and follow-ups across multiple messaging apps.
BotSailor Pricing
BotSailor typically uses tiered subscriptions aligned to channels, contact limits, and feature access, with an available white-label reseller option for agencies. For current plan details, included features, and any free trial availability, refer to the official pricing page.
Pros and Cons of BotSailor
Pros:
- Unified multichannel chatbot management across WhatsApp, Messenger, Instagram DM, and Telegram.
- No-code builder speeds deployment for marketing and support workflows.
- Deep ecommerce use cases with Shopify and WooCommerce integrations.
- Live chat handover improves customer experience and resolution times.
- Broadcasting, segmentation, and analytics support data-driven campaigns.
- White label option enables agencies to scale services under their own brand.
Cons:
- Managing policies and messaging rules differs across channels and may require careful setup.
- Advanced AI/NLP and complex flows can have a learning curve for new users.
- Results depend on list quality, opt-in compliance, and thoughtful conversation design.
FAQs about BotSailor
Does BotSailor require coding?
No. It provides a visual, no-code builder to create flows, automations, and replies.
Which channels are supported?
WhatsApp, Facebook Messenger, Instagram DM, and Telegram are supported within one platform.
Can it integrate with ecommerce platforms?
Yes. BotSailor integrates with Shopify and WooCommerce for product sync, order updates, and cart recovery.
Is there a white-label version for agencies?
Yes. A white-label reseller option lets agencies rebrand and manage multiple client workspaces.




