Marpipe

What is Marpipe AI

Marpipe AI is a creative automation platform built for Dynamic Product Ads (DPA). It uses generative AI to transform product catalogs into high-performing ad creatives at scale, so every SKU gets on-brand visuals, video, and tailored copy. Marketers can build catalog ads that look like bespoke campaigns, launch more variations in less time, and let the system automatically suppress low performers. With feed-aware templates, SKU-level video rendering, and continuous optimization, Marpipe helps brands increase relevance, reduce production costs, and improve ROAS.

Main Features of Marpipe AI

• Dynamic Product Ad design: Turn standard catalog ads into custom-looking creatives that match your brand without manual design work.
• SKU‑level video generation: Automatically convert each product into short video assets to boost engagement across placements.
• AI copywriting at scale: Generate headlines, primary text, and calls-to-action tailored to every SKU, audience, or season.
• Feed-aware templates: Connect product data fields (title, price, image, badges) to on-brand templates for consistent layouts.
• Automated performance filtering: Pause or deprioritize underperforming variations and shift spend to winners.
• Creative testing workflow: Rapidly spin up variants to A/B test imagery, formats, value props, and offers.
• Brand controls and guidelines: Lock fonts, colors, logos, and safe areas to protect brand integrity at scale.
• Bulk generation and export: Produce thousands of image and video assets in batches and deploy to your ad platforms.
• Analytics and optimization: Monitor creative metrics to iterate faster on high-impact elements.

Who Can Use Marpipe AI

Marpipe AI is ideal for ecommerce brands, DTC retailers, marketplace sellers, and subscription businesses running catalog ads. Performance marketers, growth teams, and paid social managers use it to scale creative production and testing. Creative teams and agencies rely on it to enforce brand consistency, localize assets, and deliver SKU-level variations without adding design headcount.

How to Use Marpipe AI

1. Connect your product catalog or feed and sync key fields like title, price, image, and availability.
2. Define brand guidelines by setting templates, fonts, colors, logos, and video styles.
3. Create creative templates and map feed fields to dynamic text and media placeholders.
4. Use generative AI to produce copy variations and SKU-specific video or image assets.
5. Preview and QA variations across placements, aspect ratios, and languages if needed.
6. Publish or export the approved assets and campaigns to your ad platforms.
7. Track performance metrics, then let automated rules suppress low performers.
8. Iterate on top-performing elements to continuously improve CTR and ROAS.

Marpipe AI Use Cases

Retailers use Marpipe AI to refresh seasonal Dynamic Product Ads with on-brand templates and automatic price or promotion badges. Fashion and beauty brands convert every SKU into vertical video for social placements. Electronics and home goods sellers generate feature-focused copy at scale. Agencies manage multi-store catalogs, localize creatives, and automate testing to reduce production time while improving creative relevance.

Pros and Cons of Marpipe AI

FAQs about Marpipe AI

• Does Marpipe AI work with existing product feeds?

  Yes. You connect your product catalog and map its fields to dynamic templates for images, videos, and copy.

• Can it generate videos for every SKU?

  Marpipe AI can auto-render SKU-level videos using brand templates and feed data, creating scalable motion assets.

• How does performance filtering work?

  You set rules to automatically pause low-performing creative variations and shift spend toward winners.

• Will it keep my ads on brand?

  Brand controls let you lock fonts, colors, logos, and layouts to ensure consistent, compliant creatives.

• Is it useful for agencies?

  Agencies use it to manage multiple catalogs, localize at scale, and streamline creative testing for clients.