Firework

What is Firework AI

Firework AI is a video commerce platform that brings the in‑store experience to websites and mobile apps. It unifies AI Video Assistants, interactive Video Showrooms, 1:1 Video Chat, and Shoppable Video to help brands engage, educate, and convert shoppers in one seamless flow. The platform turns product stories into short, immersive clips and live sessions, adds tap‑to‑buy overlays, and guides buyers with conversational recommendations. Built for omnichannel retail, it boosts time on site and lifts conversion while keeping full brand control over content, data, and customer experience.

Main Features of Firework AI

• AI Video Assistants: Conversational shopping bots trained on your catalog, FAQs, and policies to answer questions, recommend products, and guide checkout; escalate to human advisors when needed.
• Video Showrooms: Curated, interactive galleries and carousels that showcase product stories, tutorials, and UGC, embeddable across home, PDP, and landing pages.
• Shoppable Video & Live Shopping: Add product pins, CTAs, and real‑time inventory sync so viewers can add to cart and purchase without leaving the video.
• 1:1 Video Chat: Connect shoppers with sales associates or stylists via on‑demand or scheduled video for personalized assistance and higher intent conversions.
• Content Creation & Hosting: Upload, trim, caption, and organize videos; manage rights and brand guidelines in a centralized library.
• Personalization: Dynamic recommendations and placements based on behavior, context, and audience segments to improve engagement and AOV.
• Analytics & A/B Testing: Track views, engagement, click‑through, add‑to‑cart, and conversion with clip‑level insights and experimentation tools.
• Omnichannel Distribution: Embed via lightweight widgets/SDKs, share to email/SMS, and bridge offline with QR codes for in‑store to online continuity.
• Enterprise Controls: Permissions, governance, and privacy controls to align with brand standards and compliance needs.

Who Can Use Firework AI

Firework AI suits retailers, DTC brands, marketplaces, and omnichannel enterprises aiming to elevate product discovery and conversion. Ideal for teams in ecommerce, digital marketing, merchandising, CX, and store operations across verticals like beauty, fashion, electronics, home, grocery/CPG, automotive, travel, and hospitality. It also supports B2B companies that need video demos and guided selection for complex products.

How to Use Firework AI

1. Request a demo and create your Firework AI workspace.
2. Connect your product catalog via feed or API to enable shoppable overlays and inventory sync.
3. Import or create videos; add product tags, CTAs, and captions to build interactive stories.
4. Configure the AI Assistant with your knowledge base (catalog, FAQs, policies) and set tone, guardrails, and escalation rules.
5. Set up 1:1 Video Chat routing, availability, and roles for advisors or store associates.
6. Design Video Showrooms and embed widgets on key pages or in your app with provided snippets/SDKs.
7. Publish campaigns, optionally schedule live events, and distribute via email, SMS, and QR codes.
8. Monitor analytics, run A/B tests, and optimize content, assistant prompts, and placements.

Firework AI Use Cases

Retail & DTC: Launch products with short shoppable videos, run live drops, and offer 1:1 styling sessions to reduce returns and increase basket size.

Grocery & CPG: Recipe videos that add all ingredients to cart, with AI answering substitutions or dietary questions.

Beauty & Personal Care: Shade matching guidance via AI, tutorials, and expert consultations over video chat.

Electronics & Appliances: Guided comparisons in a Video Showroom; escalate complex questions to a specialist.

Automotive & Mobility: Virtual showrooms and test‑drive bookings powered by shoppable tours and advisor handoffs.

Travel & Hospitality: Property walk‑throughs and amenity tours with in‑video booking prompts and concierge chat.

Firework AI Pricing

Firework AI typically follows an enterprise, usage‑based pricing model that varies by features, volumes, seats, and support requirements. Organizations can request a custom quote and a product demo; some engagements may start with pilot programs or proofs of concept to validate ROI before wider rollout.

Pros and Cons of Firework AI

FAQs about Firework AI

• Does Firework AI work with any ecommerce platform?

  Yes. It can be embedded on most websites and apps, and it connects to product feeds or APIs to enable shoppable experiences.

• Can the AI Video Assistant hand off to a human?

  Yes. Conversations can escalate to 1:1 Video Chat with an advisor based on intent, availability, or user request.

• What analytics are available?

  Track views, engagement, CTR, add‑to‑cart, conversion, and revenue attribution at the clip and placement level.

• Is content mobile‑friendly?

  Video Showrooms and shoppable overlays are optimized for mobile and desktop for consistent omnichannel experiences.

• How long does implementation take?

  Timelines vary by scope, but many teams can embed core widgets quickly and expand with phased rollouts.

• Can we use our existing videos and UGC?

  Yes. You can import existing assets, add product tags and CTAs, and manage rights within the content library.