Branded

What is Branded AI

Branded AI is a consumer research platform that connects businesses with vetted participants for both qualitative and quantitative studies. It combines strategic recruiting across 100+ consumer segments and industries with AI-driven verification to remove low-quality or fraudulent responses. Teams can reach niche audiences, run surveys and interviews, and analyze attitudes, emotions, and behaviors for a 360-degree view of their customers. With automated API access for custom audience targeting, Branded AI helps decision-makers move faster with real, high-integrity consumer data.

Branded AI Key Features

• Strategic recruiting across 100+ segments: Access verified consumers from diverse industries and demographics, including hard-to-reach and niche audiences.
• AI-driven data quality: Automated participant verification, fraud detection, attention checks, and response validation to ensure reliable insights.
• Qualitative and quantitative in one platform: Run surveys, interviews, focus groups, and diary studies to capture both scale and depth.
• Emotion and sentiment analysis: Understand attitudes and emotional signals in open-ended feedback for a complete consumer picture.
• Custom audience targeting: Build screeners, set quotas, and filter by attributes to precisely match your ideal participants.
• Automated API access: Integrate recruitment and data delivery into internal systems and workflows for repeatable studies.
• Participant-first experience: A comfortable environment that encourages authentic, thoughtful responses.
• Actionable reporting: Real-time dashboards and exports to accelerate decision-making across teams.

Branded AI Who it's For

Branded AI suits market research and insights teams, product managers, UX researchers, growth marketers, and agencies that need fast, trustworthy consumer feedback. It supports concept testing, ad/message validation, usability studies, pricing and packaging research, and continuous discovery across B2C and industry-specific segments.

Branded AI How to Use

1. Define your research objective and choose a method (survey, interview, focus group, diary study, concept test).
2. Specify the target audience using segments, demographics, and behavioral attributes.
3. Create screeners and quotas to qualify participants and balance the sample.
4. Configure quality controls (AI verification, attention checks, response thresholds).
5. Launch fieldwork and recruit participants from relevant segments.
6. Collect responses or moderate live sessions while capturing attitudes and emotional cues.
7. Review dashboards, filter by audience traits, and export data for analysis.
8. Automate recurring studies via the API for ongoing tracking or iterative testing.

Branded AI Industry Use Cases

A CPG brand tests new packaging and claims with targeted shoppers, blending a rapid survey with follow-up interviews to uncover emotional drivers. A fintech team refines onboarding by recruiting specific user cohorts, using AI quality checks to remove low-effort responses and improve conversion insights. A D2C wellness company validates messaging and price points, analyzing sentiment to prioritize features for the next release.

Branded AI Pros and Cons

Branded AI FAQs

• How does Branded AI ensure data quality?

  It uses AI-driven verification, behavioral checks, attention controls, and duplicate detection to validate participants and remove poor actors.

• What research methods are supported?

  Both quantitative and qualitative approaches, including surveys, interviews, focus groups, diary studies, and concept or message testing.

• Can I target niche audiences?

  Yes. You can combine screeners, quotas, and attributes to reach specific cohorts across 100+ segments and industries.

• Does Branded AI offer API access?

  Yes. The API enables automated recruitment, custom audience targeting, and streamlined data delivery into your internal tools.

• How quickly can a study launch?

  Many projects field the same day, subject to incidence rates, targeting complexity, and methodology.