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Brella

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  • Tool Introduction:
    Brella AI unifies event networking, matchmaking, branding, and sponsor ROI.
  • Inclusion Date:
    Nov 04, 2025
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Tool Information

What is Brella AI

Brella AI is an all-in-one event platform and mobile app designed to boost attendee engagement, meaningful networking, and sponsor ROI. Its AI-powered matchmaking recommends relevant connections based on interests, goals, and intent, while a smart scheduler streamlines 1:1 meetings for in-person, virtual, or hybrid events. Organizers benefit from customizable branding, flexible agendas, exhibitor tools, and real-time analytics. With seamless integrations into existing tech stacks and consultative support, Brella AI helps teams deliver events that drive measurable outcomes and lasting relationships.

Main Features of Brella AI

  • AI matchmaking and recommendations: Suggests high-quality connections and sessions based on attendee profiles, interests, and objectives.
  • Smart meeting scheduler: Automates time slots, locations, and virtual links to reduce friction and no-shows.
  • Customizable branding: White-label event app, themes, and assets to deliver a consistent brand experience.
  • Sponsor and exhibitor tools: Lead capture, intent signals, booth pages, and ROI reporting that tie activity to outcomes.
  • Agenda and content management: Build tracks, sessions, speakers, and session recommendations in one place.
  • In-app messaging and engagement: Chat, announcements, push notifications, and session Q&A to keep attendees active.
  • Real-time analytics and dashboards: Monitor engagement, meetings booked, traffic, and sponsor performance.
  • Seamless integrations: Connect registration, CRM, marketing automation, streaming, and SSO for a unified workflow.
  • Virtual and hybrid support: Embedded video, virtual booths, and networking for remote or mixed-format events.
  • Consultative services: Expert onboarding and best-practice guidance to accelerate time to value.

Who Can Use Brella AI

Brella AI is ideal for event organizers, conference producers, and associations that prioritize networking and measurable outcomes. Corporate marketing teams, field marketers, and community managers use it to elevate partner summits, roadshows, and user conferences. It also suits trade show organizers, accelerators, and universities running career fairs or demo days where matchmaking, meetings, and sponsor ROI are essential.

How to Use Brella AI

  1. Create your event and choose format (in-person, virtual, or hybrid).
  2. Customize branding, navigation, and onboarding flows.
  3. Build the agenda with tracks, sessions, speakers, and venues.
  4. Define matchmaking categories, interests, and meeting rules.
  5. Set up sponsor and exhibitor profiles, lead capture, and goals.
  6. Connect integrations for registration, CRM, marketing, and SSO.
  7. Publish the event app and invite attendees with clear onboarding.
  8. Encourage profile completion so AI can recommend quality matches.
  9. Enable meeting requests, in-app messaging, and push notifications.
  10. Track engagement and ROI in dashboards; export post-event reports.

Brella AI Use Cases

Conferences and trade shows use Brella AI to power AI matchmaking, book thousands of meetings, and increase exhibitor value. Corporate teams run partner summits and customer events with branded apps and measurable pipeline impact. Career fairs and startup demo days leverage interest-based recommendations to connect talent, investors, and founders. Associations and communities deploy it for year-round networking, while hybrid events combine on-site meetings with virtual participation to expand reach.

Brella AI Pricing

Brella AI typically follows a custom-quote pricing model based on event size, format, feature needs, and services such as white-labeling or consultative support. Organizers can request a demo and tailored proposal for single events or multi-event agreements.

Pros and Cons of Brella AI

Pros:

  • Strong AI matchmaking that drives high-quality connections and meetings.
  • Comprehensive sponsor tools with clear lead capture and ROI analytics.
  • Flexible branding and navigation for consistent event experiences.
  • Robust integrations to streamline data flow across the tech stack.
  • Works for in-person, virtual, and hybrid formats with one platform.

Cons:

  • Advanced configuration can require a learning curve for first-time teams.
  • Match quality depends on attendee profile completeness and data accuracy.
  • Custom pricing may be higher than lightweight event apps for small meetups.
  • Integration setup and testing can add lead time before launch.
  • Requires strong attendee adoption to realize full networking value.

FAQs about Brella AI

  • What is Brella AI used for?

    it's an event platform and app focused on AI-powered networking, attendee engagement, and sponsor ROI for in-person, virtual, and hybrid events.

  • How does the AI matchmaking work?

    Attendees select interests and goals; the system scores relevance and recommends people, sponsors, and sessions likely to match their intent.

  • Does Brella AI support sponsors and exhibitors?

    Yes. It offers lead capture, audience targeting, booth pages, and analytics that attribute engagement to outcomes.

  • Can it integrate with our existing tools?

    Brella AI integrates with registration systems, CRM, marketing automation, SSO, and streaming platforms to unify data and workflows.

  • Is there a mobile app?

    Yes. Attendees can network, chat, and manage meetings on a branded mobile app and web experience.

  • How quickly can we launch?

    Timelines vary by scope and integrations. With clear data and content, organizers can typically configure and publish in a few weeks.

  • Is attendee data secure?

    Brella AI follows enterprise-grade security practices and supports compliance reviews; consult the vendor for detailed policies.

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