Scale Insights

What is Scale Insights AI

Scale Insights AI is an AI-driven Amazon PPC automation software built for FBA sellers, agencies, and aggregators. Powered by its Scale‑matic Tech, it centralizes campaign creation, bulk edits, and continuous optimization to lower ACOS and improve ROI. The platform analyzes search terms, bids, placements, and budgets, then automates repetitive actions while surfacing anomalies and opportunities. With mass campaign management, customizable rules, and clear reporting, it helps teams scale operations, protect margins, and make faster, data‑backed advertising decisions.

Scale Insights AI Key Features

• AI automation with Scale‑matic Tech: Automates or recommends bid changes, keyword actions, and budget adjustments to drive down ACOS while preserving volume.
• Mass campaign management: Create, edit, pause, and structure campaigns in bulk to save time across large catalogs and portfolios.
• Bid and keyword optimization: Identify high‑performing search terms, promote them to keywords or targets, and add negatives to reduce wasted spend.
• Budget and pacing controls: Allocate spend across campaigns, set limits, and rebalance budgets toward best‑performing ads to maximize ROI.
• Insights and reporting: Track ACOS, ROAS, spend, sales, and conversion trends with dashboards that surface anomalies and opportunities.
• Custom rules and safeguards: Build rule‑based workflows with thresholds, preview changes before applying, and keep change logs for transparency.
• Multi‑account management: Manage multiple brands or marketplaces from one workspace, ideal for agencies and aggregators.

Who Should Use Scale Insights AI

Scale Insights AI suits FBA brands seeking lower ACOS and higher profit, agencies managing many Amazon ad accounts, aggregators standardizing PPC operations at scale, and in‑house PPC managers who need reliable automation, robust insights, and bulk execution without losing strategic control.

How to Use Scale Insights AI

1. Connect your Amazon Advertising account and authorize access to profiles you manage.
2. Import existing campaigns and organize portfolios, products, and targeting structures.
3. Set targets such as ACOS, ROAS, and budget limits aligned to business goals.
4. Configure automation: bidding strategies, keyword promotion and negatives, and budget adjustment rules.
5. Use mass management to bulk create or edit campaigns, ad groups, and product targets.
6. Enable alerts and change previews to review recommendations before applying at scale.
7. Monitor dashboards and insights, iterate rules, and refine targets based on performance.

Scale Insights AI Industry Use Cases

A consumer electronics brand automates bid and keyword actions to cut wasted spend and reduces ACOS during peak sales weeks. A health and beauty seller uses budget reallocation to push best‑converting campaigns while keeping brand terms efficient. An agency overseeing multiple brands standardizes rules and bulk workflows, improving response times and maintaining consistent ACOS/ROAS targets across accounts.

Scale Insights AI Pros and Cons

Scale Insights AI FAQs

• Does Scale Insights AI support multiple Amazon marketplaces?

  It is designed for Amazon Advertising across supported marketplaces, with availability subject to regional access and account permissions.

• Can I set a target ACOS and let the system optimize?

  Yes. You can define ACOS/ROAS goals and use automation rules to adjust bids, budgets, and keyword actions toward those targets while retaining manual oversight.

• Will it replace manual campaign management?

  It automates routine tasks and bulk edits, but strategic inputs—goals, structures, and rules—remain under your control.

• Do I need historical data to start?

  Historical data improves optimization, but you can import existing campaigns and allow insights to accumulate as the system learns from performance.