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Simple Analytics
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Tool Introduction:Privacy-first, cookie-free analytics with AI insights and GDPR compliance.
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Inclusion Date:Nov 01, 2025
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Tool Information
What is Simple Analytics AI
Simple Analytics AI is a privacy-first Google Analytics alternative that delivers essential website analytics without cookies or personal data. Built for 100% GDPR compliance and ethical, privacy‑respecting measurement, it provides a clean interface, AI-driven insights, and a lightweight script that keeps pages fast. It focuses on meaningful metrics—page views, referrers, top pages, events, and campaigns—while using data encryption and privacy by design to protect visitors. Teams get actionable reporting and clarity without invasive tracking or complex setup.
Main Features of Simple Analytics AI
- Cookieless tracking: Collects aggregated web analytics without cookies or personal data, reducing consent complexity.
- GDPR-compliant by design: Built to meet GDPR and other privacy regulations with ethical data collection practices.
- AI insights: Surface trends, anomalies, and plain‑English explanations to quickly understand what’s changing and why.
- Simple, fast dashboard: Clear reports for traffic, sources, pages, geography, devices, events, and conversions.
- Events and goals: Track key actions (sign‑ups, clicks, purchases) and measure outcomes with lightweight custom events.
- UTM and campaign reporting: Attribute traffic to marketing efforts using UTM parameters and referrers.
- Data encryption: Protects data in transit and at rest to safeguard visitor privacy.
- Exports and API: Access aggregated data for reporting pipelines or BI tools.
- Email summaries: Receive concise reports to keep teams aligned without digging through dashboards.
Who Can Use Simple Analytics AI
Simple Analytics AI suits marketers, product teams, startups, SaaS companies, content publishers, and organizations that prioritize privacy compliance. it's a strong fit for EU‑focused businesses, public sector websites, NGOs, and any brand seeking cookieless analytics with clear, actionable metrics. Teams that prefer minimal setup and a clutter‑free dashboard benefit from its straightforward approach and AI‑assisted insights.
How to Use Simple Analytics AI
- Sign up and create a new website property with your domain settings.
- Install the lightweight tracking script on your site or via your CMS/tag manager.
- Verify data collection on the dashboard and exclude internal traffic if needed.
- Define key events and goals (e.g., sign‑ups, button clicks, purchases) to measure outcomes.
- Use AI insights to ask questions in plain English and surface trends or anomalies.
- Review traffic sources, top content, and campaigns using UTM reporting.
- Schedule email summaries and export or query data via API for deeper reporting.
Simple Analytics AI Use Cases
Marketing teams monitor campaign performance without cookies; SaaS products track sign‑ups and activation events; publishers analyze top articles and referrers; ecommerce sites measure conversions with privacy‑friendly event tracking; public sector and NGOs meet strict privacy requirements while reporting essential engagement metrics. In each case, AI-driven insights help quickly explain traffic shifts and highlight opportunities.
Simple Analytics AI Pricing
Simple Analytics AI follows a subscription model with tiered plans based on usage and features. Monthly and annual billing options are typically available, and a free trial helps you evaluate the platform before committing. Plans are designed for startups through larger teams, with access to core analytics, events, and AI insights.
Pros and Cons of Simple Analytics AI
Pros:
- Privacy-first, cookieless, and designed for 100% GDPR compliance.
- Clean, easy-to-understand dashboard and reports.
- AI insights simplify analysis and save time.
- Lightweight script for fast page loads.
- Clear event and campaign tracking without invasive identifiers.
- Data encryption and privacy by design.
Cons:
- No user-level profiling; less granularity than traditional trackers.
- Advanced ecommerce and cross‑device attribution may be limited.
- Some ad blockers may still affect measurement.
- Fewer niche integrations than heavyweight enterprise analytics suites.
FAQs about Simple Analytics AI
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Does Simple Analytics AI use cookies or store personal data?
No. It provides analytics without cookies and avoids storing personal data, focusing on aggregated, privacy‑respecting metrics.
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Is it GDPR compliant?
Yes. It is designed for 100% GDPR compliance and aligns with privacy‑first principles for lawful, ethical data collection.
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Do I need a cookie banner to use it?
Because it’s cookieless, consent banners are often not required for analytics alone, but requirements vary by jurisdiction. Consult your legal counsel.
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What metrics can I track?
Page views, sources and referrers, top pages, devices, countries, UTM campaigns, and custom events/goals for key actions.
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How do the AI insights help?
They explain changes in traffic, surface anomalies, and answer plain‑English questions, reducing manual analysis time.

